A function is served by every story even if it's simply to get your audience to laugh. Let the characters reveal themselves as they act and speak, just as people reveal themselves in life, and only mention information on their physical top 10 unbelievable death story appearance when it's relevant to the story the central character is discovering that unique attribute at that special time.
Level 90 content played out in a number of daily quests - some factions with general story arcs that described only what they were up to and gave you a good idea of who these various organizations were, others with little in the way of explanation, like the August Celestials that will probably 10 unbelievable death story remain an enigmatic puzzle for good.
In effect while writing the story in much the same we have to embrace the personality of the fundamental character, way an actor embraces the personality of the character he death story is playing on stage. There is never any need to describe a character only for the sake of it. Like everything else in the story characterisation is barely relevant insofar as it leads to the storyline, and should be done through activity.